[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/smartperform.de\/wp-content\/uploads\/2025\/07\/01_Blog-Header-neutral.jpg” alt=”Two men sitting in red chairs talking.” title_text=”01_Blog-Header-neutral” _builder_version=”4.25.0″ global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”text” _builder_version=”4.16″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Introduction” _builder_version=”4.17.6″ max_width=”800px” custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”rgba(255,255,255,0)” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n
The story behind the name<\/strong><\/p>\n How did the name smartPerform actually come about? There is a story behind every brand name – and often also a vision. In conversation with Jens Gerken and Werner K\u00f6nig, it becomes clear how much more there is behind the name than just a nice-sounding word.<\/p>\n \u200b<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/smartperform.de\/wp-content\/uploads\/2025\/07\/01_Blog-werner-koenig.jpg” title_text=”01_Blog-werner-k\u00f6nig” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Co-founder of smartPerform. Today Professor for Interaction Design and Usability at Worms University of Applied Sciences.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Co-founder of smartPerform. Today Professor at TU Dortmund University for Inclusive Human-Robot Interaction.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/smartperform.de\/wp-content\/uploads\/2025\/07\/01_Blog-jens-gerken.jpg” title_text=”01_Blog-jens-gerken” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”interview” _builder_version=”4.25.0″ _module_preset=”default” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”text” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n Jens Gerken:<\/strong> You have to tell me how it got its name, because I wasn’t even there yet. When I arrived, the thing was already called smartPerform.<\/p>\n Werner K\u00f6nig:<\/strong> The name smartPerform actually reflects what the basic idea behind ICT was: namely intelligent presentation. And that was certainly also the added value – and still is: to be able to present and perform in a completely different way, to convince, to inspire, to inspire. And that’s what the name should practically bring to the table.<\/p>\n And of course “smart” because with smartPerform we have already been able to respond very, very flexibly to customer requirements and bring together the various logics. Whether it’s a large showroom with RFID chips, with tokens, with whatever – in other words, many sensor systems that can be connected to it.<\/p>\n In this respect, smartPerform is not just a marketing name, but also a promise.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”end” _builder_version=”4.25.0″ _module_preset=”default” max_width=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”text” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n The name smartPerform is therefore far more than just a label: it stands for a vision that is still carried forward today – intelligent presentation, flexible response to customer needs and the combination of innovative technologies. A promise that forms the basis for inspiration and enthusiasm, then as now.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The story behind the name smartPerform and why it still stands for inspiration, flexibility and innovation today.<\/p>\n","protected":false},"author":6268,"featured_media":92702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"21","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[386],"tags":[],"dipi_cpt_category":[],"class_list":["post-94967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-15-years-of-smartperform"],"acf":[],"_links":{"self":[{"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/posts\/94967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/users\/6268"}],"replies":[{"embeddable":true,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/comments?post=94967"}],"version-history":[{"count":6,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/posts\/94967\/revisions"}],"predecessor-version":[{"id":95005,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/posts\/94967\/revisions\/95005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/media\/92702"}],"wp:attachment":[{"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/media?parent=94967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/categories?post=94967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/tags?post=94967"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/smartperform.de\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=94967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Werner K\u00f6nig<\/h3>\n
Jens Gerken<\/h3>\n
What is behind the name “smartPerform”?<\/h2>\n
More than just a name<\/h2>\n