[et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Section” module_id=”startpage-header” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” global_colors_info=”{}”][et_pb_fullwidth_header text_orientation=”center” header_scroll_down=”on” admin_label=”Header Section” _builder_version=”4.25.0″ background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/smartperform.de\/wp-content\/uploads\/2024\/08\/Bild-4-be_header-sw.jpg” background_position=”top_left” background_repeat=”repeat” background_layout=”light” max_width_tablet=”50px” background_last_edited=”on|phone” background_position_phone=”center_right” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header title=”Unilever Food Solutions” subhead=”Interactive tablets for the digital trade fair experience” _builder_version=”4.27.6″ title_line_height=”0em” subhead_font_size=”22px” subhead_line_height=”2em” title_text_color_tablet=”” title_text_color_phone=”” title_text_color_last_edited=”on|desktop” title_font_size_tablet=”” title_font_size_phone=”” title_font_size_last_edited=”on|desktop” title_line_height_last_edited=”off|desktop” subhead_text_color_tablet=”” subhead_text_color_phone=”” subhead_text_color_last_edited=”on|phone” subhead_font_size_tablet=”22px” subhead_font_size_phone=”18px” subhead_font_size_last_edited=”on|desktop” subhead_line_height_tablet=”2em” subhead_line_height_phone=”1.4em” subhead_line_height_last_edited=”on|phone” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
Unilever is one of the world\u2019s largest manufacturers of consumer goods. To digitise its trade fair presence, the company uses smartPerform software. The result is a modern, interactive display that combines physical exhibits with digital value-added features.<\/p>\n
[\/et_pb_fullwidth_header][et_pb_fullwidth_slider show_image_video_mobile=”on” _builder_version=”4.27.6″ text_orientation=”left” hover_enabled=”0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][et_pb_slide heading=”How does Unilever present itself” image=”https:\/\/smartperform.de\/wp-content\/uploads\/2024\/08\/IMG_2696-be.jpg” use_bg_overlay=”off” use_text_overlay=”off” image_alt=”Neubau am Firmensitz G\u00f6ppingen der Schuler AG” admin_title=”How does Unilever present itself” _builder_version=”4.27.6″ header_font_size=”46px” background_color=”#f2f2f2″ button_on_hover=”on” background_layout=”light” header_text_color_tablet=”” header_text_color_phone=”” header_text_color_last_edited=”on|desktop” header_font_size_tablet=”46px” header_font_size_phone=”20px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]<\/p>\n
Unilever uses its trade fair appearances, such as at Intergastra in Stuttgart <\/span>2026, to present its innovations and bestsellers in an impressive way. The trade fair stand and the tools used play a key role in attracting the attention of visitors. With the smartPerform software, Unilever is able to make its trade fair presence more interactive and appealing, particularly through the use of tablets at the stand, which allow visitors to be actively involved.<\/p>\n [\/et_pb_slide][et_pb_slide heading=”Tablets in use” use_bg_overlay=”off” use_text_overlay=”off” video_url=”https:\/\/smartperform.de\/wp-content\/uploads\/2024\/08\/Unilever-referenz.mp4″ image_alt=”Im Eingangsbereich l\u00e4dt eine Sitzecke zum Verweilen ein. Ein beeindruckender Gro\u00dfbildschirm in Form einer interaktiven Multi-Touch Powerwall inszeniert dort die Marke Schuler und deren Produkte.” admin_title=”Tablets in use” _builder_version=”4.27.6″ header_font_size=”46px” background_color=”#f2f2f2″ button_on_hover=”on” background_layout=”light” header_text_color_tablet=”” header_text_color_phone=”” header_text_color_last_edited=”on|desktop” header_font_size_tablet=”46px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]<\/p>\n The Unilever range is presented on tablets as a digital brand experience. Visitors can explore the portfolio in depth, whilst innovations are prominently highlighted through a mix of video content, infographics and interactive links. This engaging presentation encourages visitors to spend more time on the site and creates a seamless transition into further customer engagement.<\/p>\n [\/et_pb_slide][et_pb_slide heading=”A strong stand concept” image=”https:\/\/smartperform.de\/wp-content\/uploads\/2024\/08\/sP_referenz_unilever_Screenshot06.png” use_bg_overlay=”off” use_text_overlay=”off” image_alt=”Schuler AG pr\u00e4sentiert auf einer Multi-Touch Powerwall Benutzeroberfl\u00e4chen f\u00fcr Show-, Informations- und Verkaufsbereiche.” admin_title=”What advantages does the software offer?” _builder_version=”4.27.6″ background_color=”#f2f2f2″ button_on_hover=”on” background_layout=”light” hover_enabled=”0″ header_text_color_tablet=”” header_text_color_phone=”” header_text_color_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n The conceptual design and construction of the Unilever exhibition stand were entrusted to the experienced team at PA Marketing Service GmbH<\/a>. For its digital content, Unilever relies on smartPerform: thanks to this software, the company manages its tablet interfaces entirely independently and centrally. Even spontaneous changes to the digital content can be implemented immediately, enabling Unilever to present its innovative strength in a constantly up-to-date manner and react agilely to the dynamics of the trade fair.<\/p>\n [\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.17.6″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”]