Mercedes me Store

Brand experience at the point of sale

From books and films to cars – over the internet, almost everything is sold and bought these days. The role of the classic point of sale is therefore changing. A promising approach is the interpretation of the point of sale not as a pure product sale, but the upgrading towards a brand experience that appeals to customers much more emotionally than would be possible via a web portal.

Mercedes me is an access to the world of Mercedes-Benz. Through the portal, Mercedes me bundles the innovative services, products and lifestyle offerings of Mercedes-Benz, Daimler and the cooperation partners, which also go beyond the product "Car." Here, the customer has access to the personalised topics – and to his vehicle, which is relevant to the customer.

Point of Sale

Mercedes me is an access to the world of Mercedes-Benz. Through the portal, Mercedes me bundles the innovative services, products and lifestyle offerings of Mercedes-Benz, Daimler and the cooperation partners, which also go beyond the product “Car.” Here, the customer has access to the personalised topics – and to his vehicle, which is relevant to the customer.

Professional videos, product images or simply technical information about different vehicles can be accessed, zoomed and positioned simultaneously by several visitors via a multi-touch table in such a way that they are best suited to each visitor. Of course, you will also find all the information about menus, event instructions or current offers.

Multi-Touch Table

Professional videos, product images or simply technical information about different vehicles can be accessed, zoomed and positioned simultaneously by several visitors via a multi-touch table in such a way that they are best suited to each visitor. Of course, you will also find all the information about menus, event instructions or current offers.

Mercedes me is also a place where, after the usual opening hours, you can just have a coffee or experience a current exhibition by an artist. And if you don't want to lose touch with the digital world, you can of course check in directly via the smartPerform interface of the multi-touch table via QR code with your personal smartphone in Facebook.

Brand World

Mercedes me is also a place where, after the usual opening hours, you can just have a coffee or experience a current exhibition by an artist. And if you don’t want to lose touch with the digital world, you can of course check in directly via the smartPerform interface of the multi-touch table via QR code with your personal smartphone in Facebook.

Last but not least – If you want to know just before going how to get home without traffic jam, or still need to get a umrella, you can find out directly about the current traffic and weather conditions with the smartPerform widgets at the touch table.

smartPerform Widgets

Last but not least – If you want to know just before going how to get home without traffic jam, or still need to get a umrella, you can find out directly about the current traffic and weather conditions with the smartPerform widgets at the touch table.

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