DRIVE. Volkswagen Group Forum

More than 4,500 square meters of fascination

In the DRIVE, the Volkswagen Group Forum at Friedrichstraße 84 / corner Unter den Linden, VW brings mobility to life. Here, VW presents the diversity of the Volkswagen Group and its twelve brands. In DRIVE, you can experience how the Group brands deal with issues relating to the environment, sustainability, innovations, alternative drive systems, technology and design.

Interactive smartPerform Pro application interfaces support the consulting process from the visitor tour to the handover to an expert consultant in the consulting lounge.

smartPerform Pro

Interactive smartPerform Pro application interfaces support the consulting process from the visitor tour to the handover to an expert consultant in the consulting lounge.

A smartPerform Pro user application tailored to the consulting process was set up on 8 mobile touch tablets for presentation support during the tour, and 2 stationary touch display stations for the consulting lounges. By using them, the customer advisors support the brand experience of the Group Forum visitors during the tour.

Touch-Tablets and touch-displays

A smartPerform Pro user application tailored to the consulting process was set up on eight mobile touch tablets for presentation support during the tour, and two stationary touch display stations for the consulting lounges. By using them, the customer advisors support the brand experience of the Group Forum visitors during the tour.

Die smartPerform Pro Anwendung bündelt dabei Inhalte aller 12 Marken und ermöglicht den Zugang zu Informationen wie Fahrzeugdaten, Google Maps, ÖPV oder ruft die jeweilige Fahrzeugkonfigurationsseite auf. Beim Kundenrundgang werden dabei Besucherinteressen und relevante Inhalte gesammelt und für ein weiterführendes Gespräch vorgemerkt.

smartPerform Pro application

The smartPerform Pro application bundles the content of all twelve brands and provides access to information such as vehicle data, Google Maps, public transport or calls up the respective vehicle configuration page. During the customer tour, visitor interests and relevant content are collected and reserved for further discussion.

Further consultations take place in two "consultant lounges". There, the same smartPerform application is available to the consultant. Any collected data from the visitor tour is then transferred from the mobile tablet to the touch display in the lounge where it can be discussed in detail. Meeting and drawing functions are available as well as the possibility to print out the result of the meeting including all documents or to send it by e-mail.

Media technology in the consultant lounges

Further consultations take place in two “consultant lounges”. There, the same smartPerform application is available to the consultant. Any collected data from the visitor tour is then transferred from the mobile tablet to the touch display in the lounge where it can be discussed in detail. Meeting and drawing functions are available as well as the possibility to print out the result of the meeting including all documents or to send it by e-mail.

smartPerform enables intuitive operation for all user groups. The graphic applications combine the most diverse information services and media formats in an intuitive user interface. The Customer Journey is perfectly accompanied from the mobile tour to the consultant lounge and supports a sustainable consulting process. The implementation of the applications and mapping of the processes and functions was done with the configuration platform smartPerform Pro, a standard software from Immersion7 GmbH. The content maintenance process is carried out by DRIVE employees via synchronized folders. This means that changes and adjustments can be carried out quickly and efficiently even at a later date.

Intuitive user interface

smartPerform enables intuitive operation for all user groups. The graphic applications combine the most diverse information services and media formats in an intuitive user interface. The Customer Journey is perfectly accompanied from the mobile tour to the consultant lounge and supports a sustainable consulting process. The implementation of the applications and mapping of the processes and functions was done with the configuration platform smartPerform Pro, a standard software from Immersion7 GmbH. The content maintenance process is carried out by DRIVE employees via synchronized folders. This means that changes and adjustments can be carried out quickly and efficiently even at a later date.

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Demo Software

With the free demo version of smartPerform Pro, you can try out, modify or maintain smartPerform user interfaces, but also create new interfaces. The demo version of the Collaboration App offers all the functions of the full version, limited to four media files.
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In our webinars, we give a first overview of applications and backgrounds of smartPerform. Our training program provides all knowledge of how to handle, create, and maintain self-created user interfaces.
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Experience smartPerform in action. In our playlists, you will find smartPerform Pro applications, videos about the collaboration app as well as interface examples and tutorials.
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