DRIVE. Volkswagen Group Forum

More than 4,500 square meters of fascination

In the DRIVE, the Volkswagen Group Forum at Friedrichstraße 84 / corner Unter den Linden, VW brings mobility to life. Here, VW presents the diversity of the Volkswagen Group and its twelve brands. In DRIVE, you can experience how the Group brands deal with issues relating to the environment, sustainability, innovations, alternative drive systems, technology and design.

smartPerform Pro

Interactive smartPerform Pro application interfaces support the consulting process from the visitor tour to the handover to an expert consultant in the consulting lounge.

Touch-Tablets and touch-displays

A smartPerform Pro user application tailored to the consulting process was set up on eight mobile touch tablets for presentation support during the tour, and two stationary touch display stations for the consulting lounges. By using them, the customer advisors support the brand experience of the Group Forum visitors during the tour.

smartPerform Pro application

The smartPerform Pro application bundles the content of all twelve brands and provides access to information such as vehicle data, Google Maps, public transport or calls up the respective vehicle configuration page. During the customer tour, visitor interests and relevant content are collected and reserved for further discussion.

Media technology in the consultant lounges

Further consultations take place in two “consultant lounges”. There, the same smartPerform application is available to the consultant. Any collected data from the visitor tour is then transferred from the mobile tablet to the touch display in the lounge where it can be discussed in detail. Meeting and drawing functions are available as well as the possibility to print out the result of the meeting including all documents or to send it by e-mail.

Intuitive user interface

smartPerform enables intuitive operation for all user groups. The graphic applications combine the most diverse information services and media formats in an intuitive user interface. The Customer Journey is perfectly accompanied from the mobile tour to the consultant lounge and supports a sustainable consulting process. The implementation of the applications and mapping of the processes and functions was done with the configuration platform smartPerform Pro, a standard software from Immersion7 GmbH. The content maintenance process is carried out by DRIVE employees via synchronized folders. This means that changes and adjustments can be carried out quickly and efficiently even at a later date.

Take the Next Step

Consulting & Support

Our team will advise you on deployment and opportunities, determine the budget requirements or coordinate with you the next steps on your way to your smartPerform application.

Sales: +49 (0) 7127 20973-00

Support: +49 (0) 7127 20973-10


Demo Software & Example Applications

With the free demo version of smartPerform Pro, you can try out, modify or maintain smartPerform user interfaces, but also create new interfaces. The demo version of the Collaboration App offers all the functions of the full version, limited to four media files.


Training & Webinars

In our webinars, we give a first overview of applications and backgrounds of smartPerform. Our training program provides all knowledge of how to handle, create, and maintain self-created user interfaces.



Brochures, data sheets and quick start guides – you’ll find it all here.