DRIVE. Volkswagen Group Forum

A smartPerform Pro user application tailored to the consulting process was set up on eight mobile touch tablets for presentation support during the tour, and two stationary touch display stations for the consulting lounges. By using them, the customer advisors support the brand experience of the Group Forum visitors during the tour.

The smartPerform Pro application bundles the content of all twelve brands and provides access to information such as vehicle data, Google Maps, public transport or calls up the respective vehicle configuration page. During the customer tour, visitor interests and relevant content are collected and reserved for further discussion.

Further consultations take place in two “consultant lounges”. There, the same smartPerform application is available to the consultant. Any collected data from the visitor tour is then transferred from the mobile tablet to the touch display in the lounge where it can be discussed in detail. Meeting and drawing functions are available as well as the possibility to print out the result of the meeting including all documents or to send it by e-mail.

smartPerform enables intuitive operation for all user groups. The graphic applications combine the most diverse information services and media formats in an intuitive user interface. The Customer Journey is perfectly accompanied from the mobile tour to the consultant lounge and supports a sustainable consulting process. The implementation of the applications and mapping of the processes and functions was done with the configuration platform smartPerform Pro, a standard software from Immersion7 GmbH. The content maintenance process is carried out by DRIVE employees via synchronized folders. This means that changes and adjustments can be carried out quickly and efficiently even at a later date.