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    • Unilever Food Solutions

    Tablets as Eye-Catchers on Trade Fair Stands

    Unilever is one of the world’s largest manufacturers of consumer goods. With the help of smartPerform software, the company presents itself in a modern and digital way at its trade fair appearances.

    Neubau am Firmensitz Göppingen der Schuler AG

    How does Unilever present itself

    Unilever uses its trade fair appearances, such as at Internorga in Hamburg 2024, to present its innovations and bestsellers in an impressive way. The trade fair stand and the tools used play a key role in attracting the attention of visitors. With the smartPerform software, Unilever is able to make its trade fair presence more interactive and appealing, particularly through the use of tablets at the stand, which allow visitors to be actively involved.

    Im Eingangsbereich lädt eine Sitzecke zum Verweilen ein. Ein beeindruckender Großbildschirm in Form einer interaktiven Multi-Touch Powerwall inszeniert dort die Marke Schuler und deren Produkte.

    Tablets in use

    Unilever’s range of ice cream and food products is presented on the tablets, with particular emphasis on the latest innovations. This gives visitors a comprehensive overview of the company’s entire portfolio. The interactive presentation with videos, images, PDF files and links to various Unilever landing pages ensures that the portfolio is presented in a clear and captivating way, which in turn serves as an ideal starting point for further discussions with customers.

    Schuler AG präsentiert auf einer Multi-Touch Powerwall Benutzeroberflächen für Show-, Informations- und Verkaufsbereiche.

    What advantages does the software offer?

    A key advantage of the smartPerform software used is the centralized maintenance of the interface by the company itself. This enables Unilever to make changes at any time, even spontaneously, so that all content is always up to date. This flexibility ensures that Unilever can always keep its presentation up to date and adapt it to the needs of trade fair visitors.

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