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Digital Reception Herrenberg

We are exposed to thousands of stimuli every day, which can quickly lead to sensory overload. Even at trade fairs, every stand competes for the attention of visitors. Amidst this abundance of impressions, it is crucial to find innovative ways to stand out. Interactive content is the key to not only attracting attention, but also retaining it. In this article, we explain how interactive content at trade fairs can increase engagement, evoke emotions and create personalized experiences.

1. Increase Engagement

More than just Watching

First impressions are crucial at trade fairs. But how do you ensure that visitors don’t just stroll past your stand, but actually stop and engage with your content? This is where interactive content comes into play.

  • Interactive screens and touchscreens: Visitors can navigate through different content and select information themselves. This keeps them at your stand for longer and increases the likelihood that they will engage intensively with your offer.
  • Virtual reality (VR): VR experiences can immerse visitors deeply into your brand by creating an immersive environment that goes far beyond traditional presentations. This not only promotes interest, but also remains in the memory for a long time.
  • Live demonstrations and interactive workshops: By directly interacting with your products or services, visitors can directly experience their benefits and application. This leads to a deeper understanding and a stronger connection to your brand.

2. Awakening Emotions

Harnessing the Power of Emotions

Emotions play a central role in how information is absorbed and remembered. By creating emotional connections, you can convey your message more effectively and sustainably. Here are some approaches to evoke emotions:

  • Videos: Well-crafted videos can tell stories that touch hearts and minds. You can show your brand’s journey, incorporate customer testimonials or show the impact of your products in the real world.
  • Animations: Complex concepts can be presented in an easy to understand and visually appealing way through animation. This helps to make technical or abstract information more tangible.
  • Interactive graphics: These allow visitors to navigate through different data points or stories, creating an emotional connection to the information presented. This can be particularly effective for presenting statistical data or research findings.

3. Personalized Experiences

Every Visitor is Unique

Every visitor has individual interests and needs. Interactive digital content can be designed to offer personalized experiences and provide visitors with exactly the information that is most relevant to them.

  • Personalized navigation: Visitors can use touchscreens or tablets to decide for themselves what information they want to see. This enables a customized journey through your content. For example, a visitor from the sales department might be interested in different aspects of your products or services than someone from the IT department. Personalized navigation makes each visitor feel individually addressed and valued.
  • Personalized advice: Offer personalized consultations where visitors can ask specific questions and receive tailored answers. This creates a deeper connection and increases the relevance of the information.
  • Interactive product configurators: Let visitors customize your products or services to their own needs. This can be done both online and offline and provides a highly customized experience.


Interactive content is an indispensable tool for standing out from the crowd at trade fairs. They increase visitor engagement, arouse emotions and offer personalized experiences that will be remembered for a long time. With tools like smartPerform, you can take full advantage of these benefits and optimize your trade fair presence. Use the power of interactivity to inspire your visitors and create lasting connections.

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