Ritter SportNew Media at the Museum
Waldenbuch is located on the northern edge of the Schönbuch nature park, about 25 kilometres from Stuttgart. In Waldenbuch, the circle is successfully squared, because this is where the square is at home. Or at least one of the most famous German brands, whose trademark is the square: RITTER SPORT.
World of Chocolate Experience
In the Ritter Sport chocolate exhibition, young and old can go on an interactive journey of discovery with all their senses. Exciting information takes you to exotic countries, for example to the cocoa farmers in Nicaragua or to the hazelnut growing regions on the Turkish Black Sea coast. A 270° projection even takes the amazed visitors right into the heart of chocolate production. Anyone who gets a taste for chocolate in the process can have a model factory deliver their own small bar.
Bringing Cocoa Cultivation to Life
Making sustainable cocoa cultivation on Ritter Sport’s OWN cocoa plantation El Cacao an interactive experience was the motivation for a project to digitalise all media content on this topic. The design should be “Quality. Chocolate. Squared” – an interactive multi-touch table from the Berlin-based manufacturer MMT was chosen as the device platform for the joint discovery trip.
Realisation of the Solution
Multi-Touch Tables, depending on the structure and design of the user interface, allow several people to discover different topics at the same time and share the content with others. Extensive requirements of Ritter Sport, k56 architects and the agency panatom from Berlin were implemented with smartPerform Pro, the powerful standard software for the configuration of graphical user interfaces and functions. mevis.tv from Stuttgart was responsible for the smooth installation of the media technology on site.
A Sweet Visitor Experience
Where does the cocoa come from? Where and under what conditions is it grown? What does sustainable cultivation and fair trade mean? With the digital presentation powered by smartPerform, visitors, from toddlers to grandparents, learn interesting facts about the popular Snack Square and the successful brand behind it. Those who still want to enjoy more chocolate can also stock up on sufficient travel provisions in the SchokoShop afterwards.
© Photographer: Victor S. Brigola
© Concept & Realisation: k56-architekten & panatom
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